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Frontline Sales Manager Training

Frontline Sales Manager Training​: Elevate Sales Leadership with Targeted Managerial Training.

Our Frontline Sales Manager Training program, a strategic investment in enhancing your organization’s success. These managers bridge the gap between senior leadership and field teams, making their role pivotal. Our training delivers a high return on investment by equipping them to effectively lead, motivate, and drive business growth.

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The Frontline Sales Manager Training (FLMT), or the manager of the field sales team which directly interacts with customers plays an extremely critical role for any organization. The FLM is a person from the management who is closest to the customer and the field sales team, hence is best placed to evaluate the forecasts given by the field and reliably deliver the numbers, and analyze customer & sales team feedback. The FLM also plays a significant role in communicating the vision of the senior management to the field, motivating the sales team, running sales programs and helping close business deals. Some key topics for Firstline Sales Managers include:

SALES MANAGEMENT PRIMER

First time Sales managers face a classic struggle of having been elevated to a higher role, but not having the practical skills and experience to deal with day to day issues. The primer covers basic concepts that the first time FLM needs to take on this challenge – How to manage a new team, Territory & Business Planning, Conducting Sales reviews, Managing a forecast.

Our training focuses on teaching concepts with several examples, anecdotes and interactive exercises to instill confidence in a first time sales manager. This training is then followed by a three month coaching engagement to ensure that the concepts taught are practically being applied.

MANAGING TEAMS

For a Sales Manager, one of the most critical skills is to be able to manage their team and have them running at the peak of their potential. Understanding their development, motivation & skill levels, and aspirations is essential to getting the best performance from them. This training will explain Principles of Leadership v/s Management, Creating a Team Identity, Goal setting, Providing feedback, Appraisals for Transformation.

BUSINESS AND TERRITORY PLANNING

In order to successfully build a business, it is important for a manager to conduct annual business planning with his team, coupled with a structured territory planning exercise and targeted Sales programs. This ensures that the business potential in a geography or segment is suitably targetted, and there is parity in the manner in which that business potential is allocated among members of the sales team. This training will help Sales Managers to understand Principles of Segmenting the business, Annual Business Planning, Territory Management & Allocation, and Sales programs.

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FORECASTING & SALES REVIEWS

While this is one of the most fundamental aspects of Sales Management and a key expectation from FLM’s, many Sales Manager trainings do not focus on this. At GoPush we believe that a Sales Manager’s credibility and value in the eyes of senior management is significantly defined by their ability to accurately forecast the business in their territory. This training will focus on the Principles of creating Reliable Forecasts, Managing expectations of senior management, Conducting productive Sales Reviews, Utility of CRM systems.

OTHER TOPICS

Some other valuable topics for Sales Managers include:

SALES CLOSURES

Role of a Sales Manager in Deal Closures, Which deals to support personally, Techniques of Negotiation.

SALES RECRUITING FOR SUCCESS

How to select the right candidate for your business, techniques for evaluation.

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PERFORMANCE APPRAISALS

How to set goals, and conduct appraisals that make a difference.

INTERPRETING BUSINESS ANALYTICS

How to interpret and use Business analytics for running a business, Big Data analytics.

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